CONCEPT

In addition to the Galeria Kaufhof 2009 fall advertising campaign, we had the goal to create a second version, with real-life models and a different mood of lighting.

RESULT

For these images, virtual 3D settings were combined with classic photography. It displays a computer-generated fairy-tale world, in combination with elements, which  have been traditionally photographed.

The 5 single images of the series of imagines can be put together, forming a 7m x 1m sized panorama view picture. The work as a whole is characterized by a very high, photo-realistic attention to detail, while even including hidden allusions to the arts (u.a. Gregory Crewdson, Mark Tansey's Triumph Over Mastery). Thus, when put together, the single elements and persons tell a story, that leaves its ending and interpretation to the beholder. The work's title "mirror, mirror on the wall, what's still real in our world?" reflects critically upon modern picture editing/CGI, while at the same time connecting to the theme of the depicted world from a fairy-tale.

click here for a zoomable, high-resolution version

CONCEPT

In addition to the Galeria Kaufhof 2009 fall advertising campaign, we had the goal to create a second version, with real-life models and a different mood of lighting.

RESULT

For these images, virtual 3D settings were combined with classic photography. It displays a computer-generated fairy-tale world, in combination with elements, which have been traditionally photographed.

The 5 single images of the series of imagines can be put together, forming a 7m x 1m sized panorama view picture. The work as a whole is characterized by a very high, photo-realistic attention to detail, while even including hidden allusions to the arts (u.a. Gregory Crewdson, Mark Tansey's Triumph Over Mastery). Thus, when put together, the single elements and persons tell a story, that leaves its ending and interpretation to the beholder. The work's title "mirror, mirror on the wall, what's still real in our world?" reflects critically upon modern picture editing/CGI, while at the same time connecting to the theme of the depicted world from a fairy-tale.

click here for a zoomable, high-resolution version

CONCEPT

In addition to the Galeria Kaufhof 2009 fall advertising campaign, we had the goal to create a second version, with real-life models and a different mood of lighting.

RESULT

For these images, virtual 3D settings were combined with classic photography. It displays a computer-generated fairy-tale world, in combination with elements, which have been traditionally photographed.

The 5 single images of the series of imagines can be put together, forming a 7m x 1m sized panorama view picture. The work as a whole is characterized by a very high, photo-realistic attention to detail, while even including hidden allusions to the arts (u.a. Gregory Crewdson, Mark Tansey's Triumph Over Mastery). Thus, when put together, the single elements and persons tell a story, that leaves its ending and interpretation to the beholder. The work's title "mirror, mirror on the wall, what's still real in our world?" reflects critically upon modern picture editing/CGI, while at the same time connecting to the theme of the depicted world from a fairy-tale.

click here for a zoomable, high-resolution version

CONCEPT

In addition to the Galeria Kaufhof 2009 fall advertising campaign, we had the goal to create a second version, with real-life models and a different mood of lighting.

RESULT

For these images, virtual 3D settings were combined with classic photography. It displays a computer-generated fairy-tale world, in combination with elements, which have been traditionally photographed.

The 5 single images of the series of imagines can be put together, forming a 7m x 1m sized panorama view picture. The work as a whole is characterized by a very high, photo-realistic attention to detail, while even including hidden allusions to the arts (u.a. Gregory Crewdson, Mark Tansey's Triumph Over Mastery). Thus, when put together, the single elements and persons tell a story, that leaves its ending and interpretation to the beholder. The work's title "mirror, mirror on the wall, what's still real in our world?" reflects critically upon modern picture editing/CGI, while at the same time connecting to the theme of the depicted world from a fairy-tale.

click here for a zoomable, high-resolution version