Charles Vögele – Spring

CONCEPT
For the Charles Vögele spring campaign, five themes based on blossoms were created. The look, visual conception as well as the used colours were selected in close collaboration with the customer.

RESULT
The motives we created will be used in different formats at the Point of Sale of over 850 stores. These are located in Switzerland, Germany, Austria, Belgium, Netherlands, Slovenia, Hungary as well as the Czech Republic and Poland

example of the campaign in shopping window

example of the campaign in shopping window

example of the campaign in shopping window

example of the campaign in shopping window

example of the campaign in shopping window

example of the campaign in shopping window

example of the campaign in shopping window

example of the campaign in shopping window

 first draft for developing look and visual conception

first draft for developing look and visual conception

first draft for developing look and visual conception

first draft for developing look and visual conception

first draft for developing look and visual conception

first draft for developing look and visual conception

color pattern for the primarily and accentuating used colours

color pattern for the primarily and accentuating used colours

color pattern for the primarily and accentuating used colours

color pattern for the primarily and accentuating used colours

hibiscus blossom wireframe model

hibiscus blossom wireframe model