CONCEPT
“As a global leader in medical and safety technology, Dräger is continually developing some of the industry’s most innovative technologies to protect, support, and save lives” Source: http://www.draeger.com/US/en_US/ ,  2013/11/29
On behalf of Hamburg-based agency Elephant Seven, we created the key-visual for the Dräger Industry Campaign.

RESULT
Additionally to being the key-visual, the modelled 3d-signs were used for further motifs, as well as a short animation.

Youtube: “Sicherheitstechnik auf Tour”

Youtube: “Sicherheitstechnik auf Tour”

By using 3d-models, the placement of the signs within the shot could be accurately adjusted together with our customer.

By using 3d-models, the placement of the signs within the shot could be accurately adjusted together with our customer.

By using high-resolution textures, all materials could be re-created to achieve photo-realistic images.

By using high-resolution textures, all materials could be re-created to achieve photo-realistic images.