Galeria Kaufhof Christmas Campaign 2016

CONCEPT
The Galeria Kaufhof GmbH is one of Europe’s leading department store chains. We worked in close cooperation with Kaufhof’s team of designers to create the Christmas advertising campaign for 2016.

RESULT
We created a total of seven scenes, which serve as a stage for mannequins and products in the shop windows of all Galeria Kaufhof stores in Germany and Belgium. The 3D flight objects we created were partially reproduced as real-life models. Furthermore all scenes have been created additionally to include little elves that are sold as plush characters in the department stores of our client.

click here to see the making of video

Galeria Kaufhof Christmas campaign- first sketch of the moon

first sketch of the moon

Galeria Kaufhof Christmas campaign - wireframe of the submarine

wireframe of the submarine

basic 3d-model of the elf

basic 3d-model of the elf

3d-prints of some construction components

3d-prints of some construction components

work on the hot air balloon

work on the hot air balloon

work on the submarine

work on the submarine

work on the submarine

work on the submarine

airbrush work on the submarine

airbrush work on the submarine

detail of the real life sledge

detail of the real life sledge