Galeria Kaufhof – summer campaign 2012

CONCEPT
The Galeria Kaufhof GmbH is one of Europe’s leading companies in running department stores. After our first successful collaboration in 2009, we also had the chance to develop the 2012 summer campaign. Yet again, we worked in close cooperation with Kaufhof’s team of designers.

RESULT
We created a total of three jungle motives, which will serve as a stage for mannequins and products in the shop windows of all 109 stores across Germany. The distinctive feature of these pictures, and what makes them so special, is that all the landscapes depicted consist of products that can be bought inside the shops.

Galeria Kaufhof summer campaign / photography shop windows: Textilwirtschaft / Aziza Freutel

photography shop windows: Textilwirtschaft / Aziza Freutel

Galeria Kaufhof summer campaign /photography shop windows: Textilwirtschaft / Aziza Freutel

photography shop windows: Textilwirtschaft / Aziza Freutel

Galeria Kaufhof summer campaign /photography shop windows: Textilwirtschaft / Aziza Freutel

photography shop windows: Textilwirtschaft / Aziza Freutel

layouts to fix shape and colouring of the designs

layouts to fix shape and colouring of the designs

layouts to fix shape and colouring of the designs

layouts to fix shape and colouring of the designs

layouts to fix shape and colouring of the designs

layouts to fix shape and colouring of the designs

previsualization

previsualization