Galeria Kaufhof Christmas Campaign

CONCEPT
The Galeria Kaufhof GmbH is one of Europe’s leading department store chains. We worked in close cooperation with Kaufhof’s team of designers to create the Christmas advertising campaign for 2016.

RESULT
We created a total of seven scenes, which serve as a stage for mannequins and products in the shop windows of all Galeria Kaufhof stores in Germany and Belgium. The 3D flight objects we created were partially reproduced as real-life models. Furthermore all scenes have been created additionally to include little elves that are sold as plush characters in the department stores of our client.

click here to see the making of video

Galeria Kaufhof Christmas campaign- first sketch of the moon
first sketch of the moon
Galeria Kaufhof Christmas campaign - wireframe of the submarine
wireframe of the submarine
basic 3d-model of the elf
basic 3d-model of the elf
3d-prints of some construction components
3d-prints of some construction components
work on the hot air balloon
work on the hot air balloon
work on the submarine
work on the submarine
work on the submarine
work on the submarine
airbrush work on the submarine
airbrush work on the submarine
detail of the real life sledge
detail of the real life sledge