Siemens Totally Integrated Automation – The Big Picture

CONCEPT
Siemens’ Totally Integrated Automation (TIA) provides the decisive components needed to optimize your companywide processes. TIA offers a unique range of products and systems that deliver end-to-end solutions, and comprise the core technology capabilities for the manufacturing and processing industry. Learn more about the world’s leader in automation technology.
source: http://www.automation.siemens.com/ 2014/01/21

RESULT
We rendered a production hall from a birds view using Computer Generated Imagery. The real-life hall was not high enough to realize the shot with conventional photography. Therefore we used existing CAD-data and modelled machines to recreate the production line in the 3d software. We designed this key-visual for the Erlangen based agency Publicis Pro and Siemens’ Industry Sector.