“Puma, the brand that combines sports and fashion in a unique way, launches a new twin-fragrance: PUMA Urban Motion for men and women. PUMA Urban Motion was developed for cool Twens, for whom the dance floor is just a little more, to be in perfect sync with their moves. Be it on the from the subway to the streets or from the bar to the next club, PUMA Urban Motion seems so light, natural and inspiring like the people wearing it. They’re always on the run, rarely ever stopping. The city is their stage, the dance floor is their home – PUMA Urban Motion is their fragrance. Like the dancing steps of an impulsive, compelling choreography the individual notes of the PUMA Urban Motion fragrance assemble to something bigger than the sum of its single parts.”
The fragrance mainly revolves around movement, dance and music. Viaframe visualized Urban Motion using a break-dancer made of perfume, placed in front of a perfume flask, that was also created using 3d software. The break-dancer as well as the perfume flask are computer generated elements of the image. A special 3D software was used for visualizing the liquid, which simulates the physical properties of water.